December 7, 2022

Business 500

Business Newspaper

How We Helped a Management Consulting Firm Build Thought Leadership

This report was co-authored by Natalie Botkins and Paulette Squicimari.

MEADE, a administration consulting organization, delivers guidance to assistance electronic, resourceful, and experiential marketing and advertising organizations scale their performance and realize expansion. On a quest to cement himself as a thought chief in the house, MEADE founder and CEO Jeff Meade began performing with Affect & Co.

To strengthen brand name awareness and advance his thought leadership, Impact & Co. worked together with Jeff to produce and execute an helpful content material advertising method.

After we implemented a material approach, such as research-optimized guest-contributed content, MEADE was ready to see some extraordinary effects.

Jeff labored with Influence & Co. for two a long time, and throughout that time, we released 14 visitor posts in 10 prime publications in his field. His articles or blog posts have amassed tens of countless numbers of shares throughout Facebook, Twitter, and Pinterest, and his content material has a social arrive at of extra than 6 million.

Just inside the earlier 12 months, we’ve found these interesting wins:

• Jeff’s visitor posts have been published in the likes of Entrepreneur, Harvard Company Assessment Ascend, and Advertisement Age.

Entrepreneur, Harvard Business Review, and Ad Age

• Jeff’s Harvard Small business Evaluation Ascend post has generated more than 32,000 social shares.

Harvard Business Review article has generated more than 32,000 social shares

• A visitor put up printed in Entrepreneur has garnered extra than 6,600 shares, and sales opportunities usually point out this posting when communicating with MEADE.

Entrepreneur article has generated more than 6,600 social shares• Total, the articles we have developed with each other:

Our content accounts for five of the top 10 referral traffic sources to the MEADE website. And it accounts for 31% of all referral traffic to the MEADE website.


To find out extra about how we have helped firms access their objectives with information internet marketing, check out far more of our circumstance scientific studies underneath!

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