Learning from Lululemon - When Should You Expand Your Offerings?

Learning from Lululemon – When Should You Expand Your Offerings?



The WSJ experiences that Lululemon, the activewear clothier for women’s yoga attire is increasing further than its roots. There is a lesson in this for enterprise proprietors.

Typically occasions we’re suggested to go market and that is Great guidance.

Having said that, as you improve and you get skills in one particular market place, it is okay to Take a look at and Take into account extending that experience into other marketplaces.

Barbara Majeski, Brian Benstock, David Spisak and Raylen Davis mentioned this on Breakfast with Champions nowadays on Clubhouse. When you obtain skills in a person location, in many cases that experience can be employed to develop in other parts.

They were being commenting about the feasible order of Elon Musk obtaining Twitter for $40+ Billion. He’s not going to run the organization working day to working day. Nevertheless, he’s been successful with PayPal (finance), Tesla (cars and trucks), and place flight. He’s acquired a established history of becoming equipped to assemble the ideal groups, to carry out his overall eyesight of business enterprise results.

Of course, expanding into new markets does not always function out. Having said that, for mature organizations with a runway of dollars reserves and market place problems to Test, it is worthy of the chance.

In the circumstance of Lululemon. What are the mechanics of garments?

Producing. Style and design. Logistics. Retailing. Recognizing your shoppers.

All of these items Lululemon has done fairly nicely.

Can it now diversify and increase to serve its core base of ladies in other locations?

What about your enterprise.?

It’s possible you are great in legal expert services for startups. Can that expertise be parlayed into authorized services for mid-tier shoppers? Or in serving to startups in other regions of their small business?

Starting niche and slim is wonderful. Even so, at situations it is time to grow and think about other markets.


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