Amazon is the world’s largest online retailer. It currently has over 200 million Prime members, which is equivalent to 40% of American households. That’s a LOT of people with access to your product! There’s really no better way to get your product out there in front of millions of eyeballs than through AMAZON FBA (Fulfillment by Amazon).
If you’ve ever wondered how to get into FBA, or if you’ve tried it but haven’t had success, you’re definitely not alone. Around half of all products that attempt FBA fail due to shipping issues, incorrect pricing, and a lack of proper listings and descriptions. Setting up an FBA account is free, but if you don’t know what you’re doing, it can cost you BIG TIME. Fortunately for you and other aspiring sellers, we have some tips for making your AMAZON FBA account as successful as possible!
Amazon FBA stands for Fulfillment by Amazon, and it’s what makes the whole Amazon experience possible. The service allows you to send your products to Amazon’s warehouses, where they are then stored, packed up and shipped out when an order is placed. In addition to freeing up a ton of your time, it also provides a more professional appearance to your customers. For many people who sell products online, this will be their first experience with the fulfillment service.
The process of FBA is straightforward:
1.) You create an account on Amazon Seller Central (the seller account).
2.) Send your product to an Amazon fulfillment warehouse.
3.) When someone buys your product on Amazon, they’re charged and Amazon ships the item out to them. Simple!
Amazon’s FBA program, or “Fulfillment by Amazon,” is a service that allows you to send your products directly to Amazon—who will then take care of the rest. They’ll handle all shipping, storing, and customer-service needs. It’s an attractive option for any business that ships its own items but doesn’t have the manpower, equipment, or space to do it all themselves.
The benefits of the FBA program are plentiful:
-Free (or discounted) shipping for Prime customers
-Sellers pay no additional fees for Amazon Prime or Super Saver Shipping
-Amazon stores your inventory in their fulfillment centers until it’s sold
-Amazon will pick, pack, and ship your orders, as well as provide customer service and returns processing
As an added bonus, Amazon also grants you access to their more than 200 million Prime members worldwide—a pretty sweet deal if you’re looking to grow your customer base! The subscription comes at a cost, however: sellers pay a monthly fee and a per-item fee for every product they list with Amazon.
I had an opportunity a few weeks ago to learn about Amazon FBA, or Fulfillment by Amazon. It’s an arrangement where you send your products to Amazon, and they do the rest of the work for you. They handle the storage and shipping and customer service, so all you have to worry about is getting your goods to Amazon. That part actually sounds kind of fun! I can imagine driving around the country in one of those big trucks full of boxes, making deliveries everywhere I go.
For me, though, there are some concerns about FBA. You lose control over how your products are handled—you don’t know what condition they’ll arrive in at their destinations, or if the right products are even being sent out. There are also fees involved with this service, which might eat into your profits if you’re not careful. There’s no need to worry about that as long as you know what you’re doing, but if you’re new to this whole thing it can be a bit intimidating. Luckily there are plenty of resources available for anyone interested in learn more about how FBA works and what it takes to make money from it on https://www.zonbase.com/blog/amazon-return-policy-easy-breakdown/