December 7, 2022

Business 500

Business Newspaper

Why Partnerships Are The Future Of Marketing


Promoting Podcast with Robert Glazer

In this episode of the Duct Tape Marketing and advertising Podcast, I job interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Associates, a world-wide husband or wife advertising agency. He is also the Co-founder and Chairman of BrandCycle. He has a new book out known as — Relocating to Outcomes: Why Partnerships are the Future of Advertising.

Critical Takeaway:

Entrepreneurs nowadays have a selection. They can continue to keep doubling down on advertising with the digital goliaths of now or start to diversify and make investments in other advertising and marketing channels, with an eye toward the long run. In this episode, I discuss with the Founder and Chairman of Acceleration Partners, Bob Glazer, about why diversifying your promoting technique with other channels — like partnerships — is the way of the long term.

Issues I check with Bob Glazer:

  • [1:13] How would you define partnerships, and what are you offering new in the region of partnerships in this guide?
  • [3:29] Would you say there are diverse amounts of partnerships?
  • [5:44] Would you say this is potentially a comprehensive stage of view change for a ton of marketers?
  • [6:59] Do you have a constrained variety of who this methodology could operate for or is this one thing that absolutely everyone should really be carrying out?
  • [9:14] How do I come across partners?
  • [12:58] Is there an case in point circumstance on discovering associates that you’d like to go through with us?
  • [15:43] How would anyone who is listening to this get begun?
  • [17:43] What are some of the platforms that persons would most likely come upon?
  • [18:31[ Have you seen examples of service companies doing this? For example, how would a company like yours create a partner?
  • [21:32] Exactly where they can obtain out additional about Acceleration Associates as properly as decide on up a copy of Moving Results?

A lot more About Bob Glazer:

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This episode of the Duct Tape Internet marketing Podcast is introduced to you by the HubSpot Podcast Community.

HubSpot Podcast Community is the audio location for company industry experts who find the greatest training and inspiration on how to grow a business.



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